Price and Buy Behavioral Economics For Dummies by Morris Altman

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices.

• Book Cover Type : Paperback
• ISBN : 9786008668541
• Language(s) : Persian (Farsi)
• Persian Title : کتاب اقتصاد رفتاری اثر موریس آلتمن